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Consumer Release

Heart of Nature breads are unique high fibre loaves packed with seeds and whole grains. There is now a delicious new, protein rich addition to the range: ‘White Quinoa’.

The range which claims to be one of “the healthiest breads in the world”, packs each loaf with health boosting whole grains, super seeds and fruits including Chia, Pumpkin, Rye, Goji Berry, Cranberry or Prune. The entire range is wheat free, and all breads are suitable for vegans.

The Heart of Nature bread is packed with seeds, which are all full of vitamins and minerals. Baked with zero added sugars, and without the use of any additives, The Heart of Nature comes in seven varieties; New White Quinoa, Prune, Chia, Cranberry, Goji Berry, Black Cumin, and Original Mix.

It has even been given enthusiastic support from renowned nutrition writer Ursula Arens who is a monthly columnist for the magazine read by professional dietitians and nutritionists: Network Health Digest magazine (www.nhdmag.com). “Very few people consume enough fibre, but Heart of Nature is packed full of it. In fact, just one slice provides a fifth of the recommended daily intake and a whopping 50% more than is needed to qualify a product as high in fibre! It’s also full of health boosting nutrient-rich seeds and unlike other products which are labelled as ‘healthy’, the Heart of Nature range truly deserves top seed status.”

Topped with a much-loved avocado smash and squeeze of lemon it makes for a super nutritious summer lunch. Or pack it into the picnic basket with some hearty hummus and a splash of chilli sauce for alfresco feasting at its best.

Each loaf is made to a traditional Polish recipe, where bread is not just an everyday staple, but held at the heart of their culture, offered as a symbol of hope at wedding ceremonies that the couple will never go hungry.

The Prune, Chia and Original Mix loaves are now available in Waitrose and Ocado priced at £2.99, or find the full range in WholeFoods stores at same price. Alternatively, order online at www.puregrainbread.com.

Note for editors: Commentary from CEO Robert Sak, or nutrition writer Ursula Arens is available via info@puregrainbread.com

Trade Release

‘The Heart of Nature’, a range of unique pure grain, wheat free bread, is being launched to offer consumers a bread that tastes delicious and can be eaten by everyone including those following wheat free or vegan diets. The Company PURE NATURE, the London based start-up behind the launch, claims the traditional Polish recipe is unique, using neither flour nor yeast and is preservative and additive free. The Heart of Nature was a Finalist in the recent World Food Innovation Award 2016 held at the Hotelympia Exhibition.

Whilst made to a traditional recipe, the range capitalises on current health trends associated with nutritional benefits of super grains including quinoa and chia seeds, supporting healthy lifestyles without using GMO’s or hydrogenated fats. Being wheat free, it is also an ideal alternative for individuals suffering wheat intolerance. Initial sales in Waitrose, Wholefoods and independent health food retailers have shown steep increases and repeat purchase. The brand has just been listed in Ocado.

There are 7 variants in the initial range, each combining oats, sunflower seeds, flaxseeds, rye grains, quinoa, spelt, pumpkin, chia and sesame seeds. The 6 loaves in the range are:- Goji Berry, Black Cumin, Plum, Cranberry, Quinoa, Chia Seed and Original. All the bread is low gluten and provides a valuable source of omega 3, fibre and protein.

Robert Sak, Managing Director of PURE NATURE says, “As sales of mainstream bread have declined, consumers are increasing their purchase of functional and artisan breads. We are launching Heart of Nature to capitalise on this. Whilst Pure Grain bread is popular throughout Poland, there is nothing like it on offer in the UK. We wanted to introduce an authentic Polish bread which we believe is the healthiest in the world. It provides vitamins C, E, B6, A and F as well as slow release energy to support blood sugar regulation beneficial for weight loss. So far, we’ve received entirely positive customer feedback.

Sak continues “There is no denying how influential the health food market has become and The Heart of Nature range offers a completely new bread to that market. As well as on-shelf in Wholefoods and additional independents, the company is currently in talks with other multiple retailers.” The loaves retail at a recommended sale price of £2.99 - £4.49 dependent on variant. The bread has between 14- 28 days shelf life and can be delivered direct from PURE NATURE.

For further information please contact Charlotte at The Impact Agency - charlotte@impactagency.co.uk